Mary Beth Harrington
Wednesday, March 9, 3:00 pm.
You don’t need to be an attorney or high-powered lobbyist to get politicians to approve more bike lanes, trails and laws that encourage cycling safety; you just need passion, organization and know a little bit about creating a grassroots campaign. Some of the most effective advocacy campaigns started with just a few passionate individuals who met in their homes and rarely had meetings in Austin or Washington D.C. Social media has only increased your ability to create a grassroots campaign. During this session, we will provide a framework including utilizing some very practical tools and techniques to develop a grassroots advocacy campaign. Participants will be able to immediately apply these tools and techniques to cultivate their community outreach efforts to advocate for their cycling community without using the usual lobbying efforts. By the close of the session, participants will recognize the importance of everyone advocating on behalf of cycling at the local, state and national level and have the knowledge necessary to convert their passion into real community change. After all, every single one of us plays a role in advocating for cyclists.
This sessions learning Objectives include:
- Being able to utilize some very practical tools and techniques to develop a grassroots advocacy campaign
- Being able to immediately apply the tools and techniques learned in this session to cultivate their community outreach efforts to advocate for their cycling community without using the usual lobbying efforts
- Recognizing the importance of everyone advocating on behalf of cycling at the local, state and national level and have the knowledge necessary to convert their passion into real community change
Passionate Nonprofit Expert,
501c³-Taking Nonprofits to the Third Power
For over 20 years, Mary Beth Harrington has been one of the Texas nonprofit sectors most passionate supporters. Her career path is unique, as she has not focused on one particular sector. Rather, she has worked with all nonprofits from Aids to Zoos and everything in between; usually providing training most notably as Director of Curriculum & Development at the San Antonio Area Foundation, Director of Agency Relations at the Volunteer Center of North Texas, and as Director of Community Outreach at the Texas Association of Nonprofit Organizations (TANO).
Harrington’s presentations are based on the knowledge she has gained working with hundreds of nonprofits as well as her own experiences as Executive Director at the Austin Public Library Foundation, Volunteer Coordinator at the Dallas Public Library, member of numerous nonprofit boards and Director of Marketing at BloodCare (now Carter BloodCare) where her nonprofit career began.
A passionate expert for the nonprofit sector, Harrington averages over 20,000 miles a year crisscrossing the state articulating issues facing our nonprofit community; urging nonprofits to welcome new leadership, collaborate to be more effective, and develop their boards to be more sustainable. A much sought after speaker, her presentations are characterized as energetic, thought provoking and content rich. (So hang onto your seats!)
Previous to her experience in nonprofits, Harrington spent ten years in public relations and advertising promoting everything from a building implosion to psychiatric hospitals and cinnamon rolls!