Friday March 11 at 2:30 p.m.
Many people who drive don’t realize that people who bike have many of the same fundamental rights to the road and duties as motor vehicles. A lack of knowledge about the laws can cause confusion, frustration, and fear in motorists and cyclists alike. DriveKind RideKind educates all road users toward safe behavioral change and promotes safe driving & riding practices by motorists and cyclists as they share Texas roads.
The program DriveKind RideKind was jointly developed by Please BE KIND to Cyclists and the Texas Department of Transportation to promote safe driving practices by motorists as they share Texas roads with vulnerable road users such as cyclists and pedestrians. The program is composed of an educational video, (10) Public Service Announcements (PSA’s), a website, a Program Guide, blogs, social media outreach, and print materials. The DriveKind RideKind educational video and instructional materials were developed for use in driver education instruction and schools, defensive driving classes, commercial driving schools, law enforcement academies in Texas, and for viewing by the general public. The website DriveKindRideKind.org hosts the full-length, 15 minute video with and without captions, video segments, blogs, PSA’s plus other educational resources available for download. New, “evergreen” 15 and 30 second PSA’s were distributed to radio and television media in the top 6 markets with highest crash/fatalities statistics to educate the general public about where to access educational materials.
- Describe the program, DKRK, and discuss the need for this video
- View the full-length educational video and PSA’s
- Discuss website: where/how to access video, video segment(s), PSA’s, and other educational materials.
Pat worked as an accountant and tax preparer focusing in the non-profit sector for over 10 years. After her husband suffered an auto/bike crash in 2002 rendering him disabled with a traumatic brain injury and unable to continue his engineering career, their experiences and desire to keep cyclists from experiencing the trauma they suffered became their inspiration for creating the message “Please BE KIND to Cyclists”.
Pat’s learned knowledge of non-profit accounting helped establish Please BE KIND to Cyclists in 2007. The non-profit’s mission is to raise awareness and encourage harmony and tolerance between motorists and cyclists through education and awareness programs and provide assistance for those injured in crashes with motor vehicles through the Cyclist Tragedy Assistance Program.